''Grow With Video''
Why Video Is A Marketing Superpower

Video content is set to be the star of your 2024 marketing game plan. Harnessing the power of moving imagery, sound and storytelling, video captivates viewer attention and drives measurable business impact unlike any other medium.

The best part? The barrier to entry for video content is remarkably low these days. Anyone can grab their smartphone and begin capturing usable footage almost instantly. 

Just imagine this scenario: You create a video that is both fun and informative, highlighting all the great things about your product or service. And then, almost like magic, you start seeing a huge boost in your website traffic within just a few days.

People are sharing it like wildfire across social platforms, interest in your brand is skyrocketing, and most importantly, sales are surging as hordes of new leads convert into loyal customers. All from the power of a single well-executed video. The growth potential is simply staggering.

The Proof is in the Numbers

The proof is in the popcorn numbers (and no, we're not talking about the calories). Recent statistics make an irrefutable case for prioritizing video in your content strategy and marketing efforts:

• 87% of online marketers say video has increased traffic to their website. (Wyzowl)

• Consumers are 6 times more likely to buy a product after watching a video about it. (Forbes)

• 90% of customers say videos help them make purchase decisions. (Animoto)

So why does video hold such sway over your audience's attention spans, emotions and buying behavior? Keep reading because we will break down all the science-backed reasons, and provide actionable tips to help you implement video effectively.

What's more, is that we've also prepared a professional studio equipment kit for those looking to upgrade from recording from phones to full-blown studios. It comes with handpicked gear to take your video content from boring to binge-worthy. More on that later!

First up, let's look at how video can skyrocket engagement…

Engagement Like Never Before!

When it comes to audience attention, video content wields an undisputed advantage. Recent surveys reveal just how effective video is at capturing interest and driving active engagement.

According to a study conducted by Wyzowl, 86% of business professionals prefer watching videos rather than reading text. Additionally, viewers tend to spend twice as much time on web pages that have videos compared to those without, as stated by Wistia. Moreover, Wordstream found that social media videos have the potential to generate 1200% more shares compared to text and image posts combined.

So why does video captivate audiences so much more than static content?

For starters, video appeals to multiple senses simultaneously - you take in information through sight, sound and motion. This dynamic experience triggers far more emotional resonance and immersion than plain text.

Seeing real human faces, expressions and gestures releases oxytocin, dopamine and other feel-good chemicals that build connection and trust with your brand. Hearing someone's voice come through video forges an intimate, human-to-human bond, unlike any other media form.

Video content also tells impactful stories through cinematography, music, editing, animation and more. By combining imagery, audio narration, graphics and kinetic motion, you can craft compelling narratives that resonate deeply and spark meaningful interaction.

Now let's explore how all this heightened engagement also pays big dividends for your sales goals...

Sales Conversions Take Flight

Apart from just capturing attention, video wields some serious influence over your audience's spending decisions. Just look at these jaw-dropping stats:

1. Product videos can increase conversions by 80% or more on landing pages. 

2. Around 90% of customers say videos help them make buying decisions. 

3. After watching a video, consumers are six times more likely to make a purchase. 

Best of all, a whopping 64% of consumers make a purchase after watching branded social videos! Now who doesn't want that for their brand?

Just ask Nike - their "Dream Crazier" ad featuring Serena Williams drove a 17% increase in sales among female customers. Or Apple, whose slick product launch videos for the iPhone 14 resulted in record-breaking pre-order numbers.

And let's not forget Dollar Shave Club. Their quirky 2012 video ad went viral with over 28 million views, attracting 120,000 new customers within 48 hours of launch.

The reasons behind video's purchase-driving prowess are multifaceted. By simulating a real-life interaction with your product/service, video builds familiarity and trust - key to overcoming consumer skepticism.

Seeing how a product works in action is far more impactful than static images or text descriptions alone. Video brings your offering to life and reduces uncertainty, spurring viewers to hit "buy."

Finally, behind-the-scenes videos, testimonials and reviews provide crucial social proof that sways purchase decisions. Consumers want to buy from real people and companies they know, like and trust.

 Now that you know video's formidable power to grab and convert viewers, you're probably wondering how to get started harnessing this potential for your own brand.

Luckily, we've put together the perfect video starter kit to help you create professional-quality video content, even as a beginner. Our handpicked selection of cameras, lighting, audio gear and more provides everything you need to start producing engaging videos that drive sales and growth.

Want to learn more? Of course you do! So just go ahead and click this link to learn more: (Insert link to the second blog here)

So, are you ready to harness the full power of video and ignite your communications? We're here to help every step of the way! Just reach out today and we can get you started on how adding cinema-grade video can be a game-changer for your brand.

Get Creative With Our Video Starter Kit

Ready to elevate your video productions but don't know where to begin? Our meticulously curated video starter kit provides all the gear you need to start capturing cinematic-quality content. From cameras to mics, lighting to teleprompters, we'll explain why each piece is essential for taking your videos to the next level.

The ZV-E10

The foundation of stellar video begins with an outstanding camera. That's why we recommend the Sony ZV-e10 as the centerpiece of our starter kit. 

This lightweight mirrorless camera pairs a large 24.2MP APS-C sensor with Sony's renowned processing for crisp, detailed 4K video and photos. Automatic exposure and focus features make capturing professional-looking content a breeze for beginners, while advanced users will appreciate the extensive manual controls and profiles. Best of all, the side flip-out screen is ideal for selfie-style vlogging. Once you experience the ZV-E10, you'll never look back to cellphone video capture again, so get your now by clicking here.

The Sigma 16mm

Unlock your creative potential with our top pick for a versatile prime lens - the Sigma 16mm f/1.4. Specifically designed for APS-C sensors, this lens delivers an immersive wide-angle perspective that's perfect for landscapes, architecture, vlogs and more. 

The bright f/1.4 maximum aperture excels in low-light situations while also delivering gorgeous bokeh. Compact, lightweight yet robustly constructed, it's the ideal lens to always keep on your camera. Let the Sigma 16mm open your eyes to all new creative possibilities. Try it out here, we guarantee it'll be the best bang for your buck.

The Comica BoomX-D2 Pro

No matter how great your camera and lens are, poor audio can ruin an otherwise excellent video. That's why a wireless lavalier microphone system like the Comica BoomX-D2 Pro is an essential component of our starter kit. The clip-on mic delivers crisp, broadcast-ready sound directly to your camera from up to 300 feet away. 

Never struggle with muffled or echoey audio again. Dual channel output provides flexibility, while built-in safety channel recording gives you a backup audio track. Achieve professional audio in your videos right off the bat with the Comica BoomX-D2 Pro.

The ULANZI MT-56 Ombra Video Travel Tripod

Take your videos from shaky and amateurish to pro-level smooth with the right tripod. Designed specifically for mirrorless cameras and compact video rigs, the ULANZI MT-56 brings full-sized pro features in a portable, travel-ready package. 

The fluid pan head provides effortless panning shots, while the carbon fiber legs extend to 75 inches yet collapse down small. Multiple mounting points allow you to capture unique perspectives and angles.

For handheld tracking shots, the ergonomic grip makes following the action easy and comfortable. Shoot confidently knowing your camera is stabilized for superior video. Try it out now, by clicking here.

The Neewer Kit

Lighting can make or break the visual quality of your videos. Our starter kit includes the versatile Neewer 660 LED panel kit to take your productions from flat and dull to cinematic. 

The 6500K daylight balanced LEDs recreate natural light, while built-in diffusion provides flattering, glowy illumination right out of the box. Adjust from 3200K-5600K to match any environment. 

Control brightness and color wirelessly by Bluetooth right from your phone. Power the compact fresnel panel via outlet or Sony NP-F battery for unlimited possibilities. Invest in pro-level lighting without the huge costs.

SD Card

You need sufficient storage space to capture all that stellar 4K video content. We recommend picking up a 128GB Lexar Professional SD card to complement your camera. 

With read speeds up to 250MB/s, you can shoot longer high-quality videos without interruption. The V60 video speed rating means the card can handle your camera's most demanding video modes.

Lexar's reliability and performance offer peace of mind your footage will be securely saved. Stop worrying about storage space slowing you down.

Get yours now, by clicking the link here.

Teleprompting

When you need to deliver speeches or presentations directly to the camera, having your script easily accessible makes recording simple and smooth. That's where the Desview T3 teleprompter comes in. Compatible with iPads, tablets and smartphones up to 11”, the shatterproof beam-splitter glass makes reading the reflected text effortless from up to 10 feet away. 

Easily mount to your camera lens or phone clamp to get the perfect shot. The included remote allows you to control scrolling and pacing so you can focus on nailing the delivery. Take your scripted videos to the next level with teleprompting capability.

Start Shooting Now!

Our carefully curated kit provides the essential tools you need to start creating professional-quality videos, without breaking the bank. The camera, lens, microphone, lighting, stabilizer and other gear recommended have been hand-picked to unlock your creative potential.

The links provided are Amazon affiliate links and by using them, you help support our work at no extra cost. It's a win-win!

Want to get started captivating and converting viewers? Our team of experts is here to help you every step of the way. Let's connect to discuss how this gear selection can help you craft jaw-dropping videos that wow your audience.